I redesigned the official website for Stratifity, a global digital agency, with the goal of improving user engagement, clarity of services, and visual identity. The result is a clean, modern, and conversion-optimized design that communicates credibility and innovation to potential clients.
Context
Stratifity is a full-service digital agency offering performance marketing, web/app development, influencer marketing, and AI-powered solutions. As the agency scaled globally, it needed a more modern and conversion-driven website that reflects its growing capabilities, international presence, and strategic mindset.
Details
Time Frame:
Feb 25 – Mar 25
Role:
UI/UX Designer, Usability Researcher
Involvement:
Web Interface, Prototyping
Overview
The previous website lacked structure, visual appeal, and clear CTAs. My objective was to:
- Establish a strong visual identity aligned with Stratifity’s brand
- Improve information architecture and user flow
- Ensure responsive behavior across all devices
- Highlight core offerings, global presence, and case studies effectively
- Optimize for lead generation and trust-building
Challenge
- The old site had scattered content and lacked a compelling visual hierarchy.
- There was no clear user flow or conversion path.
- Important credentials (like global reach, team experience, client logos) weren’t prominent.
- Services were poorly explained and not engaging visually.
- The UI needed a modern, agency-grade revamp that could appeal to enterprise clients.
Solution
- Redefined Information Architecture
→ Structured the website into clear sections: Hero, About, Services, Case Studies, Clients, CTA, and Contact. - Visual Identity Refresh
→ Chose a bold yet professional color palette, custom icons, and modern typography for brand consistency. - User-Centered Homepage Design
→ Crafted an engaging hero section with clear messaging and CTA.
→ Showcased Stratifity’s credibility with client logos, stats, and global presence. - Interactive Case Study Cards
→ Designed visually engaging project cards that highlight real business results. - Responsive UI Design
→ Optimized for mobile, tablet, and desktop with adaptive layouts. - Micro-Animations and Interactions
→ Added hover effects, scroll animations, and button transitions for a dynamic experience.
Results
- Bounce rate reduced by an estimated 30% (based on test sessions & user feedback)
- Time on site increased with clearer navigation and engaging content sections
- Client credibility boosted by showcasing case studies and global stats
- Stronger conversions through optimized CTAs and clear service propositions
- Positive feedback from internal stakeholders and marketing team on the brand alignment and UI polish