Anderson & Welch is a distinguished criminal defense attorney based in the USA, known for his expertise in complex legal cases. Our objective was to design a strong, credible, and authoritative digital presence that reflects his professionalism and trustworthiness. The website serves as both a portfolio of his legal services and a lead generation tool for potential clients.
Context
Anderson & Welch is a seasoned criminal defence attorney with decades of experience in high-profile cases. He needed a strong online presence that would reflect his expertise, build trust with potential clients, and convert visits into consultations.
Details
Time Frame:
Apr 24 – May 24
Role:
Involvement:
Web Interface, Prototyping
Overview
I crafted a clean, responsive, and visually authoritative website tailored to legal industry standards. The goal was to design a layout that clearly communicates services, builds instant credibility, and includes essential user experience elements like quick contact options, service segmentation, testimonials, and a blog to support SEO and thought leadership.
The design follows a storytelling structure with professional imagery, bold headlines, and simplified navigation to guide users toward making contact or booking a consultation.
Challenge
- Establishing trust instantly through design and content.
- Communicating complex legal services in a simple, digestible format.
- Encouraging user action without overwhelming them.
- Making the design accessible and responsive across all devices.
Solution
- Designed a hero section with a clear value proposition and dual CTAs (call and consultation).
- Structured service offerings in an icon-based card layout for quick skimming.
- Added credibility through testimonials, client statistics, and an “About Me” narrative.
- Integrated a blog/news section to keep content fresh and support search engine visibility.
- Ensured a fully responsive layout optimized for desktop and mobile usage.
Results
A modern, trustworthy website that positions Anderson & Welch as a go-to expert in criminal law. Improved user flow and accessibility led to increased consultation inquiries.
The website serves as both a brand anchor and a marketing funnel, supporting offline and online client acquisition. Positive feedback from the client on how the site aligns with his personal brand and professionalism.